About Whatslink
Whatslink is a leading Danish technology company specializing in search engine technology, digital advertising, and artificial intelligence. The platform is building a European-style e-commerce hub, centralizing products, webshops, and product categories in one place.
Discover
Browse products from several shops within the same category in one view.
Compare
See what different retailers have available without visiting each site.
Shop
Click through to the right category in the shop and complete your purchase.
A European-style e-commerce hub
Whatslink is designed to become a centralized destination for discovering e-commerce across Europe. By bringing products from multiple retailers together within the same categories, the platform creates a bridge between consumers and webshops while making the fragmented online retail landscape easier to navigate.
The vision is to build an open and scalable e-commerce ecosystem where consumers can discover products from many different retailers in one place, while webshops gain another channel for reaching new customers.
Independent and open
Whatslink does not sell any products. We are an independent technology and search platform and are not owned by, operated by, or affiliated with any webshop.
Both established retailers and smaller independent webshops can be included in the index. Results are shown in random order, giving participating webshops an opportunity to gain visibility without simply competing on size or brand recognition. This also helps users discover smaller retailers and products they may not encounter through traditional search.